To learn more from Ken Sterling, check out his LinkedIn Learning courses.

Business Law Basics for Influencer Marketing Campaigns

Navigating the legal landscape is essential for successful influencer marketing. In this course, Ken Sterling, a legal marketing expert, reveals key legal tenets to protect your campaigns and elevate your brand’s credibility. You’ll learn how to draft critical contract clauses, negotiate terms, and safeguard intellectual property. Additionally, you’ll understand FTC guidelines, international regulations, and privacy concerns. After this course, you’ll be equipped to enhance your campaigns with vital legal insights.

Ethical Decision-Making in Business: Strategies for Success

Explore ethical decision-making with Ken Sterling, a seasoned business leader, USC professor, and attorney. This course provides insights into ethical frameworks, stakeholder considerations, and the importance of corporate transparency. Learn how to navigate daily ethical dilemmas, avoid common pitfalls, and apply practical strategies for responsible decision-making in business. After completing this course, you’ll gain a foundation for making ethical choices that benefit all stakeholders and promote accountability and success in your career.