2021, a year that has seen massive upheavals in the events and keynote speaking industry, is coming to a close. Thanks to the pandemic, thousands of events were cancelled, put on hold, or, in the best cases, switched to a virtual format, resulting in considerably changed experiences for both audiences and keynote speakers. Some folks welcomed the shift to virtual engagements, while others prefer the days of live events, anticipating that with increased numbers of vaccinations and a decrease in cases, the status quo of presenters keynoting in front of large, live audiences would be restored.
Although some organizations and speakers have started putting on in-person events once more as we move tenuously towards a fully vaccinated (well, almost) population, polls indicate that companies are going to host more virtual events in 2022 than they have the past year, not less.
This may come as a surprise to some who have not yet had the chance to consider the benefits an online or virtual event may offer. In an article for Inc, our own Ken Sterling outlines why both speakers and event planners are enjoying these non-traditional events so much, citing factors of cost, accessibility, and audience enjoyment of the content. For his detailed insights, please read the full article here.
For similar articles, see the BigSpeak blog.